steve millard

March 2004. Chris Moss - Former MD Sony Music Australia. MD Warner Music Australia

"For Steve it has always been about the music, from his humble beginnings as a dj around Sydney, he found himself working as a Promotion Manager for the biggest company in the market at that time which was CBS Records.

Continuing to follow his passion he then took a stint working in radio in promotions at 2MMM in Sydney and then after a period in which he set up his own clothing manufacturing company, he returned to what was now Sony Records as the Label Marketing Manager for Epic Records.

The landscape of successful artists in Australia would potentially be very different were it not for Steve Millard. Many of them such as Wham, George Michael, Celine Dion and Michael Jackson have gone on to be household names but I can assure you in the beginning it wasn't that way. Others, such as Big Audio Dynamite and Deep Forest all benefited from the unique and tenacious persistence of Steve Millard. He always possessed a dogged determination for those artists he believed deserved success.

One of the stronger aspects of Steve's professional character was his ability to establish very strong personal working relationships with the artist and their management and to this day still retains many good friendships with these people.

People such as Steve are now very few and far between, a true music person."

March 2004. Trevor Smith - Former Program Director Triple M Broadcasting Sydney And present CEO of Here and There Communications

I've known Steve Millard since he was the National Promo guy for CBS Records/Sony Music back in the early 80s before we hired him to be the promotions director at Triple M in Sydney.

His passion for music is boundless and because of his Aquarian nature he has always been at the forefront of technology, and how it could benefit the industry, as evidenced by his latest piece of technological magic.

One of the things I admire most about Steve is his never-ending dedication to the task at hand, and I wish him all the best for the success of the DFS updateable disc.

Triple M - Patrick Buckley:
National Sales Mgr 86/87

Over a two-year period I worked with Steve on many projects and monitored others. Steve's approach to marketing and promotions is a determined and creative one. During his time at the radio station he has been instrumental in the culmination of many of our promotional initiatives.

Part of his job function was to communicate and liaise with marketing companies that regularly advertise on the station. In doing so Steve formulated promotional packages with accounts such as Coca Cola, AGL, West Coast Cooler, Thomas Cook, Qantas, News Limited, and John Fairfax, and maintained a good working relationship with these companies.
His pet project has been the marketing of Triple M merchandise, i.e.: clothing apparel. Prior to Steve's arrival we would have sold 800 items of clothing. Steve saw the potential for our merchandise, redesigned a series of logo's, and this summer (86/87) achieved a summer sell in campaign of 32,000 units.

To achieve this end he broadened the market by expanding the number of outlets to include Grace Bros, General Pants, Surf Dive N' Ski and Cue Design. Steve leaves Triple M with our best wishes and carries my strongest recommendation for any position encompassing the marketing of music, clothing or allied industry.

26TH July 2000- Sony Music Entertainment Australia
John Sackson:
Managing Director, Columbia and Epic

Steve Millard commenced with Sony Music Entertainment on 31 January 1983 as New South Wales Promotions Manager, a position he held until March '85, at which time he accepted a position with 2MMM.

Steve returned to Sony Music on 5th November 1990 to take up the position of International Marketing Manager (Columbia & Epic). Steve was then promoted to various marketing roles within the National Head office and for the past two years has held the position of Senior Director Marketing for the Epic label.

I have been involved professionally with Steve for over 14 years and I have always found him to be one of the most talented, skilful and passionate marketing people I have ever been involved with.
He has always displayed great vision, tenacity and dedication to his marketing responsibilities, particularly in the vital area of artist development where his planning, determination and "never say die" approach contributed to many success stories including Deep Forest, Reef, Ben Folds Five, Macy Gray, Travis, B*Witched, Fuel, Ally McBeal, Pearl Jam, Korn, Celine Dion and Mandy Moore.

Over the years, Steve established himself as one of the music industry's leading marketers, earning respect and popularity both inside the company and externally.

Recent Global downsizing within the Sony Music organization has unfortunately led to Steve's retrenchment. I would strongly recommend Steve for any marketing related position and I would be only too pleased to provide a verbal reference upon request.

20th July 2000-Sony Music Entertainment Australia-
Operations Division.
Brett Crossley- Interactive Production Manager

I have known and worked with Steve Millard since I joined Sony Music two years ago. At that time, Sony Music Australia was just starting to ramp up its activities in the field of interactive CD-ROM and Enhanced CD (CD Extra) discs, with a view to doing the same with DVD in the future.
We have now succeeded beyond our expectations in this area, with a clear mandate from consumers and recognition of same from our Label personnel and senior Management. We are currently releasing about 10-12 enhanced CD titles per month, and are set to do the same with DVD.
The above would not have been possible without Steve's vision and support. He is in my view unique, in being able to combine a clear understanding of the technology with a powerful marketing concept to deliver a compelling value-add for the consumer, the end result being the market leadership, which we have enjoyed for some time. In fact, from a Marketing perspective it would be fair to say that Steve was the driving force behind all of our recent technological innovations.

It was with great regret that I learned of Steve's departure from Sony, however I have no doubt that he will continue in the same vein in his next position, and I am certainly hopeful that we will be able to work together again in the future.

I would be only too pleased to be contacted for further information if required.

16th August 2000-Sony Music Entertainment (UK) Limited
Brian Yates- VP Strategic Marketing

I have known Steve Millard for the past five years in my capacity as VP International, SME (UK) Ltd, representing UK repertoire such as George Michael, Jamiroquai, B*Witched, Charlotte Church, Des'ree and Reef amongst others. Steve was one of my key international contacts at Sony Music Australia and I always found that his determination, artist development, viewpoint and professionalism made him exemplary in his field.

Steve has a very personable character, trustworthy, hardworking and will no doubt continue to use his strong skills within the entertainment business to further his career.

For further information contact Steve Millard